The Ideal Life Club Podcast

#41: PR power with Caroline Macdonald

December 18, 2019

Today on the final episode of The Ideal Life Club podcast for 2019, I’m joined by a business powerhouse… from a baptism of fire at the age of 24, turning around a loss-making wine bar to profit in the heart of London, to founding and running guerrilla comms agency Oggadoon PR, Caroline Macdonald’s entrepreneurial journey is a lesson in learning the fundamentals of business and applying those principles, alongside your values, goals and a whole heap of self-belief, to create a unique, successful and inspiring enterprise of your own.

In our interview, Caroline shares the importance of creating something that allowed for a balance between her work and life, refusing to compromise on her own values, her belief that while we don’t have to be alpha-females to be successful, we do have an Achilles heel as women in business and what that is, why PR isn’t just a nice-to-have and some must-have tips for all small businesses who want to promote themselves in the media including what journalists are really looking for.

I couldn't have wished for a better episode to round off 2019! Enjoy listening and see you in the New Year x


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